Principal themes of researchs :
- Valorisation of traditional agro-food products
- Agro-food marketing
- Strategic management
Curriculm vitae :
- Academic degree:
- Preparing PhD dissertation- Post Graduation in Marketing Research
(2000)
- MSc in Administration and Management, specialisation in Marketing
(1996)
- MBA with specialisation in Marketing (1993)- BSc in Economics
(1987)
- Professional activity:
- Lecturer in UTAD (1990-
), teaching of Microeconomics, Stock
Management, Business Management, Strategic Management and Marketing
at BSc level and of Agri-Food Marketing and Agri-Forest Marketing
at MSc level
- Technical Coordinator in Enterprise Association (1988-1990)
- Administration adviser (1987-1988)·
- Scientific activity - Participation in research projects (team member):
- "Market research and marketing policies related to olive
oil production in Trás-os-Montes and Alto Douro" (1998)
- "Valorisation of endogenous resources in PROCOA intervention
area: the case of traditional agri-food products and landscape"
(2001)
- "Valorisation of agri-food products in Trás-os-Montes
e Alto Douro - the case of OLP" (in execution)- "Valorisation
of agri-food products with a marketing view - the case of PDO products",
PhD. Programme (in execution)
- "Market research and marketing policies for Douro wine -
AOC" (in execution)
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