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      Principal themes of researchs :  
      
        
          - Valorisation of traditional agro-food products
 
          - Agro-food marketing
 
          - Strategic management
 
           
         
       
      Curriculm vitae : 
      
        - Academic degree: 
 
           
          
            -  Preparing PhD dissertation- Post Graduation in Marketing Research 
              (2000)
 
            -  MSc in Administration and Management, specialisation in Marketing 
              (1996)
 
            -  MBA with specialisation in Marketing (1993)- BSc in Economics 
              (1987)
 
               
             
           
         
        - Professional activity: 
 
           
          
            -  Lecturer in UTAD (1990-
), teaching of Microeconomics, Stock 
              Management, Business Management, Strategic Management and Marketing 
              at BSc level and of Agri-Food Marketing and Agri-Forest Marketing 
              at MSc level
 
            -  Technical Coordinator in Enterprise Association (1988-1990)
 
            -  Administration adviser (1987-1988)· 
 
               
             
           
         
        - Scientific activity - Participation in research projects (team member): 
          
            - "Market research and marketing policies related to olive 
              oil production in Trás-os-Montes and Alto Douro" (1998)
 
            - "Valorisation of endogenous resources in PROCOA intervention 
              area: the case of traditional agri-food products and landscape" 
              (2001)
 
            - "Valorisation of agri-food products in Trás-os-Montes 
              e Alto Douro - the case of OLP" (in execution)- "Valorisation 
              of agri-food products with a marketing view - the case of PDO products", 
              PhD. Programme (in execution)
 
             
            -  "Market research and marketing policies for Douro wine - 
              AOC" (in execution) 
 
           
         
       
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