Address
University of Newcastle-upon-Tyne
Department of agricultural economics and food marketing
Kings Walk
Newcastle-upon-Tyne NE1 7RU
United Kingdom
Ph : 44 (0)191 222 6928
Fax : 44 (0)191 222 6720
e-mail : mitchell.ness@ncl.ac.uk
WorkPackage
- WP 4 : Partner
- WP 5 : Partner
- WP 7 : Partner
Research
He has held an appointment of lecturer at University
of Newcastle since 1980. He has research interests in consumers' preferences
for quality and freshness attributes of foods, mail-order marketing of
regional speciality food, ethical food retailing communication of food
risk to the public and the supervision of research on the Greek olive
oil sector and the Portuguese meat sector.
If you want more information, see CV
and photo.
Publications
2000
Mai L. W., Ness M. R.
"Customers' Satisfaction and Future Purchase of Speciality
Mail-order Food in the UK", Journal of Food Products Marketing, Vol.
6 No. 1, pp 1-10.
1999
Mai L. W., Ness M. R.
"Canonical Correlation Analysis of Customer Satisfaction
and Future Purchase of Mail-order Speciality Food", British Food
Journal, Vol. 101, No. 11, pp. 857-870.
1998
Mai L. W., Ness M. R.
"Perceived Benefits of Mail-Order Speciality Foods",
British Food Journal, Vol. 100, No. 1, pp. 10-18.
1997
Mai L. W., Ness M. R.
"Consumers' Perceptions of Speciality Mail-Order
Food", Journal of Marketing Management, Vol. 13, No 7, 705-725. Special
Edition of prize-winning papers from Academy of Marketing Conference,
July 1997.
Gofton L. R., Ness M. R.
Business Marketing Research, Kogan Page: London. ISBN
0 7494 1984 9.
Ness M. R.
"Multivariate Analysis of Marketing Research Data"
in Padberg D I, Ritson, C and Albisu, L M (eds.), "Agro-Food Marketing"
, CAB International, Oxford, UK.
1995
Gerhardy H., Ness M. R.
"Consumers' Preferences for Eggs Using Conjoint Analysis".
World's Poultry Science Journal, Vol. 51, pp.
Ness M. R., Walker S. W.
"Average-Cost Pricing in the Compound Feed Industry",
British Food Journal, Vol. 97 (1), pp. 27-35.
