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Address
Kings Walk
Newcastle-upon-Tyne
NE1 7RU
United Kingdom
Ph : 44 191 222 69 00
Fax : 44 191 222 67 20
e-mail : a.e.j.tregear@ncl.ac.uk
Researchers
Institute
The department of Agricultural Economics and Food
Marketing (AEFM) is one of the largest of its kind in Europe and a recognised
centre of research excellence in the UK. It comprises over 20 established
teaching and research staff, supplemented by further research fellows
and officers, and 40 postgraduate students. The quality of both teaching
and research activities in the Department have been rated as excellent
in recent national quality assessment exercises. The department holds
an international reputation for agricultural policy analysis and mathematical
modeling and has specialist expertise in the analysis of food markets
and consumption behaviour within the European context.
In terms of research strengths, the traditional focus of the Department
has been on agricultural and food issues both in the UK and abroad, with
an established reputation in agricultural policy analysis, economic modelling,
marketing and market analysis and food consumer behaviour. More recently,
new strengths in rural and environmental policy analysis have been developed
with the Centre for Rural Economy (CRE) providing a focus for teaching
and research into countryside change and rural development in the UK and
Europe. The multi-disciplinary nature of researcher profiles in the Department,
from economists, marketers and policy analysts to rural sociologists and
geographers, is a further feature of this unit. The result is a range
of studies which examine diverse aspects of the agrifood and rural sectors,
at almost every stage in the supply chain.
Publications
2001
Tregear A.
What is a 'typical local food?' An examination of territorial
identity in foods based on development initiatives in the agrifood and
rural sectors. Centre for Rural Economy Working Paper Series WP58. University
of Newcastle.
Tregear A.,
Market orientation and the craft firm: the case of small
speciality food producers in the north of England. Paper submitted to
the Academy of Marketing annual conference, Cardiff Business School, Cardiff,
2-4 July 2001.
2000
McEachern M., Tregear A.
Farm animal welfare in the UK: a comparison of assurance
schemes. Farm Management 10(11): 685-708.
Pecher A., Tregear A.
Product country image effects for food products: the case
of German cheese in the UK. Journal of International Food and Agribusiness
Marketing 11(3).
Mai L. W., Ness M. R.
"Customers' Satisfaction and Future Purchase of Speciality
Mail-order Food in the UK", Journal of Food Products Marketing, Vol.
6 No. 1, pp 1-10.
1999
Mai L. W., Ness M. R.
"Canonical Correlation Analysis of Customer Satisfaction
and Future Purchase of Mail-order Speciality Food", British Food
Journal, Vol. 101, No. 11, pp. 857-870.
1998
Tregear A., S. Kuznesof A. Moxey.
Policy initiatives for regional foods: some insights from
consumer research. Food Policy 23(5):383-395.
Tamagnini V, Tregear A.
An assessment of niche marketing opportunities in the
delicatessen meat sector. British Food Journal 100(5) :228-235.
Mai L. W., Ness M. R.
"Perceived Benefits of Mail-Order Speciality Foods",
British Food Journal, Vol. 100, No. 1, pp. 10-18.
1997
Mai L. W., Ness M. R.
"Consumers' Perceptions of Speciality Mail-Order
Food", Journal of Marketing Management, Vol. 13, No 7, 705-725. Special
Edition of prize-winning papers from Academy of Marketing Conference,
July 1997.
Gofton L. R., Ness M. R.
Business Marketing Research, Kogan Page: London. ISBN
0 7494 1984 9.
Ness M. R.
"Multivariate Analysis of Marketing Research Data"
in Padberg D I, Ritson, C and Albisu, L M (eds.), "Agro-Food Marketing"
, CAB International, Oxford, UK.
1995
Gerhardy H., Ness M. R.
"Consumers' Preferences for Eggs Using Conjoint Analysis".
World's Poultry Science Journal, Vol. 51, pp.
Ness M. R., Walker S. W.
"Average-Cost Pricing in the Compound Feed Industry",
British Food Journal, Vol. 97 (1), pp. 27-35.
