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Wageningen University,
Marketing and Consumer Behavior Department
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Address :
WU - Marketing and Consumer Behaviour Group
(Leerstoelgroep Marktkunde en consumentengedrag) De Leeuwenborch,
Hollandseweg 1,
6706 KN Wageningen,
The Netherlands
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Ph : +31 317 483385
Fax : + 31 317 484361
e-mail : Office@ALG.MENM.WAU.NL
http://www.sls.wageningen-ur.nl/menc/
http://www.wur.nl/uk/research/
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Main objectives :
The research of the group is focused on two main themes:
"consumer behaviour" and "marketing in the value-added
chain of agricultural and food products".
The research themes provide insight into the functioning of marketing
institutions, such as auctions and futur es markets,
and their role in the agricultural and food marketing channel, and
provide valuable information for food and agribusiness
organisations in developing customer-oriented marketing strategies.
The group's research is primarily quantitative in nature. Models
are used to meet the research objectives, with special
attention for marketing research models and quantitative tools to
analyse marketing data.
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Researchers working on PDO and PGI :
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Wageningen University,
Department of
Social Sciences, Rural Sociology Group
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Address :
Hollandseweg 1,
6706 KN Wageningen,
The Netherlands
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Ph : +31 (0)317484507
Fax : +31 (0)317485475
e-mail (secretary): Ans.vanderLande-Heij@ALG.SWG.WAU.NL
http://www.sls.wau.nl/rso/
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Main objectives :
The research program of the Rural Sociology Group covers five
domains, interrelated in thematic, theoretical and methodological
respect. Short characteristics of these four domains:
- Reconstructing rurality: how nowadays rural areas are being
represented, contested and transformed in rural discourses and
policies.
- Transformation processes in agriculture: examining social relations
of production (including vertical integration), strategies of
farm development and ecological modernisation.
- Farming as co-production of agriculture and biodiversity: investigating
the interrelations between farming and qualities of nature, landscape
and biodiversity.
- Consumer driven food chains: examining social processes that
construct and define the quality of food production and consumption.
- Gender issues: combines the study of gender relations with
the study of rural development processes, as well as relating
these to biophysical and technical aspects of agricultural production
and the rural environment.
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Researchers working on PDO and PGI :
- Jan Douwe van der Ploeg
Education and qualifications: M.Sc. Agricultural
Engineering, Wageningen Agricultural University; Ph.D. Social
Sciences, Leiden University (1985).
Current position: Professor and chair of Rural Sociology,
Head of Rural Sociology Group
Rural sociologist whose main theoretical interest concerns the
arenas in which farmers and peasants are operating and the interlinked
structuration of the labour process on the farm. Hence, attention
has been given to the balance of commodity and non-commodity relations
as well as to the balance between global forces and local responses.
In Third World research, attention has been given to processes
of land reform. In European research notions of heterogeneity
and farming styles are central. Field research has been carried
out in Peru, Colombia, Guinea Bissau, South Africa, Italy, Spain,
Portugal, Greece and the Netherlands.
- Han Wiskerke
Education and qualifications: Education and qualitifcations:
M.Sc. Agronomy, Wageningen Agricultural University (1992); Ph.D.
Rural Sociology, Wageningen Agricultural University (1997).
Current position: Lecturer, Research Co-ordinator and Acting
Head of the Rural Sociology Group
Rural sociologist whose main theoretical interest concerns the
socio-technical dynamics of agricultural and rural innovation
processes. Topics of research include the social construction
of technology, the social dynamics of innovative farmers' networks,
farmers' institutional strategies, learning strategies, and technical-institutional
design methods for sustainable farming. Conducts empirical research
in the Netherlands, Italy and South-Africa. Is involved in and
co-ordinates several national and international research projects
on sustainable agriculture and rural development. Has previously
worked as project manager at the Centre for Agriculture and Environment
(Utrecht) and as postdoc at the Centre for Studies of Science,
Technology and Society of Twente University (Enschede).
- Henk Renting
Education and qualification: M.Sc. Rural Sociology/Environmental
Sciences, Wageningen Agricultural University.
Current position: lecturer and co-ordinator of European
research projects
Rural sociologist working on the elaboration of theoretical concepts
and policy approaches for sustainable agriculture and rural development,
including nature and landscape management by farmers, agri-tourism,
quality production, organic farming and short food supply chains.
Currently co-coordinating the European research project "The
socio-economic impact of rural development policies: realities
and potentials" (FAIR CT-4288).
Field research experience in the Netherlands, the Basque country
and Germany.
- Henriette Klawer
Education and qualifications: M.Sc. Rural Sociology at
Wageningen University (2001)
Current position: Associated researcher
Rural Sociologist with research experience in Italy and the Netherlands.
Research conducted in Italy focused on the difference between
organic farming and conventional farming with respect to the impact
of farming practices on landscape. In the Netherlands she worked
for the Louis Bolk Institute (specialised in organic farming)
on the interaction between nature and farming practices in the
province of Friesland. Is currently working on ways to strengthen
the typical characteristics of regional products and on an assessment
of available knowledge with respect to this topic.
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